AHMED AL SABAH / UX STRATEGIST, DESIGN LEAD, INSTRUCTOR.
Hala! I create systems by means of Experience Design.
● Soft launch
Glad to have you here while the site is in preview. I’m actively refining selected case studies, works, and content in some areas. Feel free to explore, and you’re welcome to share your thoughts, feedback, or any inquiries you’d like me to discuss. Enjoy!
Get in touch ->
/Selected Projects
Mobile & IB / Agentic Experience
A future-focused design exploration to reimagine Investcorp’s wealth management platform through data-driven insights, AI-powered relationship support, and a client-centric/agentic experience strategy.
SaaS / Product Design (NDA)
Omnisquare: Soloprenuer’s OS
All-in-one solution designed for solopreneurs and independent professionals who manage their entire business on their own. The platform centralizes primary business modules and functions into a single, streamlined web experience.
PaaS / Digital Transformation
Deep dive into the design process and strategy for the digital transformation effort started in 2021, which contributed to the Shura Council claiming the #1 ranking in the Arab world and 13th globally in the 2024 Digital Maturity Index.
/Writings
Nov 10, 2023 / UX Fundamentals
UX is made up of diverse roles, evolving processes, and varying levels of maturity. This article explores key design models, the responsibilities that drive them, and how an organization’s maturity level shapes the way UX is practiced and the results it achieves.
Oct 11, 2023 / Introduction
UX is often misunderstood, confused with UI, reduced to aesthetics, or mistaken for Design Thinking. This article clears up common myths and shows what UX truly is and how it creates real impact.
/About Me
I strive to create solutions by design; this human-centered space allows me to muse on strategies, systems, logics, structures, and journeys that weave complex user stories into lasting digital dreams.
Learn more ->